Greg Kihlstrom

Discusses the evolving relationship of consumers to the brands they support. Brands need to stay true to their values more than ever, while being more flexible and adaptive to consumer demand. An agile brand is one that balances all of these factors with an iterative approach to optimization and improvement. Utilizing agile marketing principles combined with a values-based approach, organizations can achieve lasting results and increase the customer lifetime value by rethinking the way they interact with consumers.

Employee and customer experience work together to create value for organizations. Understanding how to create motivated employees and a healthy culture translates into customers who buy more, buy more often, and refer others more often.