George Woodard

Having a website that attracts customers and boosts your business is essential. Your website should elevate your brand, drive awareness, and amplify your leads. A good website acts as your business card and strongly reflects how you do business. Whether building your website or contracting with a third-party vendor, register now and walk away with key elements for a successful website. Highlights: -Planning, designing, developing, and launching your website -Boosting your brand with compelling content -Building strategies to enhance your online presence -Converting website visitors to invaluable leads to drive growth This session is intended for new business owners who want to learn the basics of creating a dynamic website and for existing business owners who want to redesign their websites with more modern tools and techniques.

Qualitative research is crucial in website optimization as it provides insight into your ideal client's motivations, objections, emotional friction points, and questions regarding your product or service. In this workshop, we'll go through the 5 most important qualitative research methods that one would use for website optimization. You'll understand how to use each technique and actionable advice to help you get off to a good start.

Ensuring your landing page content matches your audience's awareness level is crucial to Landing Page Optimization. Misalignment between these two factors is a common and dangerous pitfall. In this workshop, you’ll learn about the 5 Levels of Customer Awareness and the appropriate content for each level. We will also examine how the price and complexity of your conversion goal affect your audience's decision-making process. Topics covered: -How the awareness level affects decision-making -What content is appropriate for different awareness levels -Why misalignment between awareness level and landing page content hurts conversion -How the complexity, price, and commitment level of the conversion goal affect decision-making