Erin Hatzikostas

You've probably heard "Bring your authentic self to work" a hundred times in the last year [insert eye roll]. But here's the reality: being "yourself" at work probably feels like fluffy unicorn doo-doo that isn't really actionable or possible. During this talk, Erin will help you see that authenticity is a much more nuanced and complex concept. And, when embraced in this way, it turns authenticity from a passive, la-ti-da concept to an active, dy-no-mite strategy that should be at the heart of your leadership and culture strategy. Erin will do more than talk theory. Grounded in her proprietary framework, “The Six Principles of Strategic Authenticity” (H.U.M.A.N.S.), she will help you see that authenticity can be purposefully practiced. She’ll also provide some initial “plays” for your own Authenticity Playbook. In this new, post-pandemic world, this is THE strategy you need to modernize your culture, maximize your career, and make more moola!

Erin’s Uncle Bob tells the story time and time again of his greatest coaching moment. Long story short, unlike any other dad out there, he coached her three-year-old cousin to keep running until he got to trees way in the distance. And not that Easter egg hunts have winners, but…Matthew won. All of us are in one big Easter egg hunt. Or, a race to capture the attention, trust and wallets of companies and consumers. Sadly, many companies (and their marketing, product, sales, everything teams) are missing out on the single most powerful sales tool – authenticity. In this talk, Erin will persuade you to obsess over using authenticity in everything you do. She’ll highlight research, case studies and…well…sell you through lots of authentic stories!

There's no doubt we still have a ginormous gender gap at the top of the leadership ladder. However, we often ignore the biggest issue: women aren't being held down, they're opting down. Women often fear they'll have to compromise to rise - compromise their family, their health, or even their soul. As a result, we don't lean into the big girl job. In this talk, Erin won't encourage you to lean in, but rather to lean in a totally different way. She'll bust down the "Sucky Songs" women often sing to themselves and inspire you to rewrite them by using authenticity as your new secret weapon for success. Using her framework, "The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)", Erin will show you how authenticity isn't some fluffy unicorn doo-doo, but rather an actionable strategy you can enact immediately. Her talk will inspire you to change the job - and the entire game - so you can opt up, without selling out!