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About
Award-winning Behavioural Scientist whose career is built on understanding and predicting behaviour
Irrationality of Human Decision Making
An introduction into behavioural science and how people make less than optimal decisions
Science of Persuasion
Understanding the principles of persuasion and how they work to influence our decision making
Choice Architecture
An introduction to the concept of choice architecture which shows how our environments can disproportionately influence our decisions
Your perspective matters!
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