Robyn Young

The new remote digital landscape has completely changed the way we shop, think and feel about brands. To cut through the white noise of overcrowded markets, brands need to get laser focused on their audience, value, and difference to create efficiencies in their marketing message or risk falling further into irrelevance. Takeaways: - How to get laser-focused on your value - How to adapt your brand positioning by audience - How to stand out from competitors - How to build a lasting relationship with customers to stay relevant.

Your brand is more than a logo. Learn how to connect and sustain a relationship with your audience, and why it's the most important goal in branding (and business). Takeaways:  - How to rise above the noise and differentiate from those pesky competitors.  - How to position your brand into a lifestyle movement that sticks with customers.  - Learn the Stages for Customer Loyalty Development and how to leverage them in your business.  - Hear which brands are getting it right and what they're doing differently.

Richard Branson. Oprah. Steve Jobs. These iconic people have one big thing in common; they've built impeccable personal brands. Using their talents, a unique point of view and a relentless attention to their public persona, they've created success doing what they love. In this fun, interactive workshop, brand strategist and entrepreneur Robyn Young will take you through a step by step process to defining your personal brand and leveraging your point of view to build interest and momentum. Takeaway: - Assess where you want to spend your time and where you don’t - Learn how to connect your personal & professional experiences to find your purpose. - Determine what you stand for and value to create your unique POV. - Position your brand to the right audience and problems you care about. - Create a catchy personal brand title for LinkedIn and direction for your public profile.