Marlon Shaw, DTM

"The marketplace wants stories" ~ Chris Anderson Storytelling for business success is the missing link in the marketplace. A purposeful story has the power to ignite a strong emotional response. Research has shown that the right emotional content can encode your story into the mind of your target audience or client and create emotional unity. Emotional unity increases the desire for your product or service. As an entrepreneur or business professional, your 'Signature' story is the one competitive edge you bring to the marketplace. Your ability to move your target audience emotionally is the key that will unlock the door to greater success. Discover how to craft a powerful, purposeful and persuasive story using the 5C's Storytelling Model.

Most entrepreneurs are passionate about their business, passionate about providing great value to their clients, but not very passionate about selling. In fact, many of them are struggling to generate an income because they are not sure how to effectively sell themselves, their product or service. Selling with ART ART (Attract-Result-Tell)...the new paradigm of selling without the pressure. The 5 elements of ART gives you practical and useful strategies to make selling more enjoyable and profitable. ART will help you to deliver your sale presentations with greater confidence. You will walk away with the knowledge of how to sell without annoying your prospects, create right-brain experience with the 4 emotional triggers, neutralize the automatic no-response and much more.