New York, United States •
More than $10,000
About
Because an attendee's attention is a terrible thing to waste. As is their trust and enthusiasm.
"The Incredible Adventure of Your Prospect's Brain on...You!"
17 min Ted-like talk on how to bring your best self forward through the emotional painting and power of 1. Rethinking your personal brand 2. Articulating it in five unforgettable picture-perfect words 3. Presenting it, anytime, anywhere, in an unforgettable story of empathy, courage and value.
"Rethink to Outthink Your Competition"
17 min Ted-like talk on how to 1. Rethink a problem by listening closer to customer and your SELF 2. Outthink competition by applying rethinking in original ways
"How to Talk Dirty to a Tech Customer (And Win Their Love)"
Talking "dirty" is to talk the language of love. Which is the level of affection of the most coveted brands. And doesn't come natural to marketers and management in Tech. Even when they say, "Make us more...Human" which is the death knell for achieving humanity in the brand. I built or rebuilt the brands of three tech companies in the past eight years (Grapeshot, Sprinklr, GlobeOp), each achieving 5x to 10x growth in brand value, including Grapeshot, purchased by Oracle for $320 million this past April...GlobeOp, by SS&C for $1billion...and Sprinklr, poised at $1.8billion in 2018, from its valuation of $120million when I started its branding in 2013. THIS PRESENTATION will be lively, show real examples from my success stories, and surprise people who think they can 'humanize" a tech brand. (It's counterintuitive, but to humanize is to further define and solidify it as non-human.)
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