Orlando, United States •
$1,501 - $5,000
About
I teach professional writing, humor, social media marketing, and content marketing.
Ten Professional Humor Writing Secrets
Humor lives in the gap between the ridiculous and the real. It's the humorist who can wedge themselves firmly in that gap and tell the rest of the world what they find. It's not a gift, it's not innate, it's something anyone can learn and use in their own writing. Anyone who tells you otherwise should be poked in the eye. If you thought that was funny, that's because there's a formula to humor writing. Many writers don't realize there is, and so they don't attempt it. But all the jokes you hear on TV or read in books or newspaper columns follow some part of the formula, and everyone had to learn it. Long-time humor writer Erik Deckers will teach you how to crack the humor formula. He'll share ten secrets to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés, stereotypes, and old knock-knock jokes.
10 Professional Writing Secrets for Content Marketers
Professional writing isn't stuffy and overwrought. It's simple and elegant, and uses the best and fewest words to convey your ideas. If you want your writing to stand out, there are certain maxims to follow, otherwise you'll be lost in a sea of mediocrity and "meh." You'll learn how to bend language to your will, how to break the rules we learned in 7th grade, and why words like "meh" can convey so much meaning. Three takeaways: 1) How to eliminate needless clutter in your writing. 2) How to humanize your writing and not sound like a robot. 3) How to simplify complex ideas and processes in a few simple words.
8 Marketing Secrets We Can Learn from the Giants of Fiction
Too often, marketers refer to them as storytellers without actually ever telling a story. But a good story has a plot, conflict, and heroes and villains. These are all elements we can bring to marketing as well. Case studies and how to articles can absolutely benefit from a storytellers touch. This talk covers 8 different fiction writing secrets that marketers — especially content marketers — can use to spice up their brand story, make it appealing to potential customers, and increase their overall participation and sales.
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