Dorien Morin-van Dam

You spend time, effort and money to woo potential new customers. Your fancy marketing funnel works. Once these new customers buy and receive what you have promised, you start again. Do you repeat these successful marketing cycles, or even have several cycles running simultaneously? There’s a faster and often cheaper way to secure business growth. Let’s talk about how you can grow your business by nurturing the customers you already have with these three customer service-friendly retention marketing ideas!

Content marketing should be fun, not a chore!" This session provides ideas, examples and inspiration for evergreen content ideas that will add sparkle to any social media conversation. Learn how simple prompts can spark an idea and how to develop that idea into social media content for any platform. Learn how this step-by-step approach can be applied and how each prompt can be adapted to create content for sites like LinkedIn, Facebook, Twitter, Pinterest and YouTube.

'You have to pay to play!' Local small business owners tend to hear this proclamation, and believe it; many shy away from social media marketing because they accept this statement to be true. Is paying for advertising really the only way to have social media marketing success in 2018? It is not! Strategy, patience and some elbow grease are the backbones of any organic social media marketing campaign.