Beth Lawrence

For years, Marketers and Event Planners have worked hand in hand (sometimes begrudgingly) to produce events for internal and external audiences, and use those events to celebrate milestones within the company and with guests and clients. In our increasingly digital world, companies are looking for a marriage between these two departments more than ever, and aiming to create experiences that have attendees sharing - online and IRL (In Real Life). Events are more than a budget, a timeline , food and beverage - we are called to create unique, immersive experiences that speak to the overall brand(s) we represent, thereby creating “Brand Love,” a loyalty that cannot be bought with advertisements, digital or otherwise. But where to start? One way is to ask yourself “What does my brand smell like?”