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“Hosting, running, and attending an event may be complicated and costly. However, promoting it online doesn’t have to be.”
-Neil Patel
There are hundreds of details to consider when it comes to organizing a great event, and there are no real easy short-cuts, but sometimes a clear and simple list can make a world of difference: that is why we love Neil Patel’s recent article “How to promote your event like a pro”.
It gets right to the heart of what you need to do to market your event and fill the seats.
We thought the ideas would be very useful to you, so we created the infographic below which highlights the top ideas.
Set up a website for your event
Attendees can find information easily
You can include more information
Get people registered.
Blast your email subscribers with invitations
Start with the people you know
Info to include:
Give the subscribers a reason to attend
Be upfront and clear about the speakers
Add a video to your email
Add date and time, and contact info
Have clear CTA buttons
Use podcasts to get the word out
Partner with other podcasts related to your brand and industry to build hype for your event.
Offer free promotion for their brand during your event in exchange for airtime on their show.
Come up with a unique hashtag for your event
The right hashtag can increase the chances of your posts and event going viral.
Hashtags are great because you can use them in three different phases to promote your event.
Before the event starts
During the event
After it’s over
Create an event on Facebook
Facebook is one of the best platforms to promote an event online because it has over 1 billion active monthly users.
Reach out to your Instagram followers
Create a great, attention grabbing image
Use the hashtags
Include all the relevant information on the image
Add additional incentives
Need help finding the perfect speaker for your upcoming event? Start your search here.
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