If you had just 60 seconds to connect with a potential client, what would you say?
That’s the kind of challenge TikTok offers—and the kind of opportunity many professional speakers are still overlooking. While it's often associated with trends and entertainment, TikTok is also a powerful platform for reaching new audiences, amplifying your message, and building visibility in a format that favors clarity, authenticity, and consistency.
So the real question is: Could 60 seconds on TikTok actually grow your speaking career?
Let’s explore how you can use it strategically—without dancing, gimmicks, or changing who you are as a speaker.
Unlike other social platforms that reward high production value and long-form content, TikTok’s success is built on short, authentic videos. That means you don’t need professional editing or a studio setup—just your phone and a clear message.
Even better, TikTok is friendly to new creators. With the right use of hashtags and consistency, your content can get noticed without paying for advertising.
If you're looking for an organic way to test out ideas, share insights from your keynotes, or reinforce your personal brand—this is a platform worth exploring.
You don’t need to reinvent yourself or start from scratch. Here are a few ways seasoned speakers can use TikTok in alignment with their current work:
Post 30–60 second clips from your keynotes, webinars, or virtual presentations. Focus on quotes, audience reactions, or behind-the-scenes moments that reveal your personality and expertise.
Create short responses to common questions in your niche—whether it’s leadership, communication, DEI, or entrepreneurship. This can establish you as a go-to expert and encourage interaction.
Show the human side of speaking: prepping for an event, traveling, rehearsing backstage, or reflecting post-talk. Audiences love relatable, real content.
Use TikTok to give your followers a preview of where you’ll be speaking next or who you’re working with. This builds anticipation and engagement.
Keep it simple: Start with one video per week. Use your phone's front camera and speak directly to it. Authenticity matters more than perfection.
Be yourself: Don’t worry about trends or effects at first—focus on sharing valuable content in your own voice.
Watch your delivery: TikTok is a great mirror. Review your tone, pacing, eye contact, and filler words to continuously improve your delivery.
Study what others are doing: Look at other experts or thought leaders in your field—not to copy them, but to observe what resonates and refine your own style.
Grow intentionally: Once you’ve built a few videos, you may want to extend your reach. One idea: use FollowersOn to grow your TikTok shares and go viral!
TikTok isn’t just a playground for viral trends—it’s a platform where short-form video meets real influence. As a professional speaker, you already have the skills to captivate, educate, and inspire. The format is just different.
So the next time you’re preparing a keynote, sharing a story, or answering a powerful question—consider what 60 seconds of that insight could do in the right hands.
Your next client might not be sitting in the audience yet.
They might be scrolling.
Disclaimer: this article includes a paid product promotion.
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