Today, it is not enough to have good presentation skills to attract an audience and organizers. You need to cultivate yourself as a personality and a personal brand so that you are recognized, appreciated, respected, trusted, and called to events with huge audiences. Your personal brand will become your business card, showcase your experience and skills, and create an impression that will stick in people's minds. Just as a research paper writer uses different approaches to create quality material, a speaker should use their unique style to hook the listener.
Let's take a look at what you should work on and what you should pay special attention to in order to:
Develop a personal brand, from niche selection to brand promotion.
Not to leave the audience and organizers indifferent.
In the beginning, identifying a niche is the most important thing you should do. You should choose a specific area of expertise or topics that you are strong in and focus only on them. Don't spread yourself thin because focusing on a specific niche will help you position yourself as an expert.
It's up to you how narrow or wide this niche will be. The main thing is that you are passionate about it, that you understand all the nuances, and can answer any question on the topic. However, the narrower the topic is, the more you will be valued as an experienced professional who should be listened to. Organizers always appreciate such speakers and try to invite them to their events.
Next, it's important to present yourself properly as a speaker. For people to remember you, you need to tell them who you are, what you are passionate about, and what value you bring to the audience:
Be honest and open so that people like you will come to listen to you. Your true values and concepts need to be clearly defined.
You need to understand what your audience wants and needs. What can you do to help people? Can you help solve their problems or inspire them, point them in the right direction?
Your message should be simple and clear. That way, you will be easy to remember.
For example, if you practice mindfulness as a way to create a new reality, your message might be "Helping people find a new reality through mindfulness and self-awareness."
Credibility and reliability are the main characteristics that you should strive for. You can first achieve this by attending all kinds of events to show what you are capable of, sharing your experience and knowledge, and showing real-life examples, not from books. You should have your own cases and insights that you have personally traced back while doing this or that activity.
In addition to attending events, you can share your experience and knowledge in the following ways:
Writing blog posts on different sites (at first, you can agree with managers of different sites to publish your articles for free);
Keep an account as a specialist on social networks, where you can share tips and cases and even attract new audiences every day, earn money through advertising, or find new organizers. You can also create webinars on different topics and thus gain new subscribers;
Create YouTube videos, record podcasts, invite other experts, and discuss different topics with them while engaging your audience. Ask questions and then answer them for free;
If you have already collected a lot of ideas and insights, you can write an author's book;
Get published in magazines.
You can also talk about your personal life, experiences, lessons you have learned, how you coped, and what you did to get to where you are now. People like it when they see you are also a normal person with emotions and experiences. They believe that if you have coped, they have a chance if they listen to you.
As much as you don't want to, you have to lead an online life and promote yourself through different social channels because if you are not very well known, the organizers will look at your social media pages before calling you to the event.
Here is what you can do to make yourself recognized as a specialist:
Create a website showcasing what you do and who you are, reviews of your expertise, topics you're strong in, and contact information so you're easy to contact.
Sign up for LinkedIn, Twitter, and Instagram and share useful information with people by creating unique content.
Create a YouTube channel. Later, it can be monetized, and you can even make a profit (as well as from social networks with the right marketing strategy).
Create a Blog page on your site and negotiate with other sites to exchange articles. Try to update your blog with fresh and useful information regularly. If you need some help with creating content, you can check the best essay writing service.
It's important not just to publish useful content; it's important to be in touch with people, and it's important to create a connection with them. What are the ways to accomplish this?
Respond to their comments;
Ask questions, ask for reactions to your stories or posts;
Learn how to stimulate discussion so people will send you messages directly and ask for advice.
The more genuine you are with your audience, the more likely they are to stay loyal to you.
Thus, digital engagement will open up new opportunities for you, such as networking with experts in a similar field invitations to events, collaborations, and forums. These are all opportunities to promote yourself as an expert, which you should not miss!
To be memorable to people, you have to not only meet their expectations but exceed them. You must always match your created image; otherwise, no one will believe you. Even the way you dress and the energy you exude should match your personal brand.
During the presentation, give people practical advice they can apply to themselves in real life. To keep them from getting bored, add some humor and interactivity, and tell some life stories (on the topic). All this will lead to people leaving the room in a good mood and being inspired by the information received.
And so that they do not forget about you and what they listened to, it is important to contact people again; it can be:
E-mails thanking them for attending the event and the script of the presentation or additional free information such as lifehacks or important tools, approaches, or practices (depending on the topic);
A social media post summarizing the meeting.
This will make a lasting impression on you as a professional who cares.
You'll have to work hard to build your brand, and it's likely that as your audience grows, you'll find it harder and harder to manage on your own, but the results you'll achieve through different social channels won't be long in coming. If you do it right and don't betray yourself as an expert, you will succeed!
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