Vanessa Cabrera

Many small businesses find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook Twitter, LinkedIn, Instagram, Email, and whatever new social network is rolling out that month—there’s a lot to keep up with. The number of possibilities can feel overwhelming. In this session Vanessa makes sense of the noise and will show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects

Facebook, the #1 social media platform in the world, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations. Just think: what would you remember more? Reading an interesting article or watching a video that lets you become a part of the action. In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform!

Email automation can be a confusing and overwhelming concept for any small business owner to master. Perhaps you don’t know what to say in these e-mails. Maybe you just never found the time to get these automated systems set up, or maybe you’re confused about the whole automation “thing”. In this training, Vanessa keeps it SIMPLE. By the end of this session you’ll not only have a clear understanding of how e-mail automation works, you’ll also be given EVERYTHING YOU NEED to finally create a killer automated e-mail series you always knew you needed to up-level your business online. You’ll learn: * What an automated email is and how it works * What an auto responder is * Why having an automated system in place is ESSENTIAL to having a PROFITABLE business * See real world examples of how other small businesses are killing it with automated e-mails. * Learn how to recreate a proven 5-day welcome series.