Susan Heaton-Wright

Poor communication isn’t just frustrating for leaders and organisations—it’s costly. Through my research in 2024/25, I’ve uncovered the significant impact ineffective communication has on organisations. Internally, it leads to missed deadlines, unnecessary errors, stress and wasted money. Externally, it strains relationships with suppliers and freelancers, creating delays and inefficiencies that ripple through projects. The culprits? Information overload, irrelevant details, missed or misunderstood messages, and unrealistic expectations or deadlines. These issues don’t just hinder productivity; they affect morale and trust within teams and among stakeholders. In my presentation, I’ll reveal actionable strategies to overcome these barriers using the SuperStar Communicator™ methodology. This proven approach equips leaders and teams with clear communication techniques that ensure the right message reaches the right people at the right time.

Communicating as a leader is an essential skill for any emerging talent. For female leaders and emerging leaders, these are particularly important to ensure you lead, make an impression and engage with your teams. In this interactive masterclass Susan will use elements from her Communications methodology, Superstar Communicator™, sharing Top Tips to ensure you have presence, credibility and impact when communicating as a female leader. Women don’t need fixing: this is an opportunity to be aware of small details that could make the maximum impact for success. Outcomes include: • Discovering the relevance and purpose of any conversation • Using language that enhances rather than diminishes you as a leader • Awareness of non-verbal communication to make more impact • Listening as a superpower • The voice: ensuring it matches what you say • Managing interruptions

There are situations in business where we need to demonstrate your credibility or personal impact. This gives clients, prospects, stakeholders, colleagues and senior staff more confidence in your abilities. In this session I share key characteristics of credibility and how to use it in an authentic way in business conversations. I also build your awareness of how your presence and confidence plays a role in credibility, even when you are not speaking. Outcomes: • Understand what credibility is and how to demonstrate it • Become aware of how you respond to questions and requests from others • Discover how positive body language can increase your credibility • Use of voice and increasing your credibility • Creating a first impression that is credible and positive • Improving your communication skills so you can show credibility in different business settings • Creating your Credibility statement to introduce yourself