Skot Waldron

Branding your business before marketing your business. No Budget, No Strategy, No Success--Branding is the most overlooked marketing component to small biz marketing failure. The Intersection of Branding and Marketing is where I live. In this day and age of fast marketing and fast numbers, branding seems to take a back seat. It shouldn't. Learn why.

Developing Your Brand Script: The key components to creating a clear and simple message that drives more sales. You are not the hero of the story. Your customer is. This presentation dives into the core elements that need to be defined in order to develop a brand script that is clear, simple, and relatable. Well-known Example or Case study included. 1. Understand how the brain works as it relates to storytelling. 2. Learn about the 2 mistakes brands make as it relates to messaging 3. Learn the 7-part framework to creating clear and simple marketing messages

Emotion vs. Logic: Why your brand needs to talk to the feeling brain more than the thinking brain. We don’t do anything in life unless we “feel” like it. This presentation revolves around the idea of what branding is and how we need to shape our brand to make a bigger impact on what we do as individuals and companies. Well-known Example or Case study included. 1. Understand what branding is and how it affects everything we do 2. Learn about the 6 things that will indicate if we are on our way to brand heaven or hell 3. Understand why triggering emotions is key to getting people to purchase what we have to offer.