Sima Dahl

Smart companies understand how to embrace personal brands to boost sales, amplify employee retention, accelerate talent acquisition, and transform staff into online ambassadors. Now more than ever, Personal brands are intimately woven within the very fabric of Employer & Business brands. Ask yourself this: What do investors, partners, suppliers, trade media, prospects, even potential new hires think and feel about your business when they find your staff online? Learn the Sway Factor™ secrets that progressive companies utilize to outsell, outpace and outperform the competition. The audience will leave with a deep understanding of: - What a Personal brand is and its financial impact on their Business & Employer brands - Steps progressive leaders take to leverage employee Personal brands to increase Sales, Talent Acquisition & Retention, and Return on Marketing Investment - How to articulate their own Personal brand to stand out, stay relevant and be in demand

Sales leaders that leverage social selling outperform those that don't. Period. Unlike other speakers and trainers, Sima believes that it doesn't have to be difficult, time-consuming or tedious. What it does have to be is consistent. Sima's Sway Factor™ framework embraces everything from profile optimization and prospecting to content marketing and customer retention. Your team will not only take action, they'll sustain it. You will leave with a roadmap to: - Craft an online Personal Brand profile that articulates who you are and what you do in an inviting and trust-building way - Share content to stay relevant and generate referrals from everyone you meet, even while you sleep - Uncover qualified prospects and earn the right to engage them in a sales conversation - Build a social selling habit to crush your quota year after year

You work hard and perform miracles every day, yet you're still overlooked, unappreciated and dismissed. A seat at the table is waiting for you if you're ready to take it. As Sima often reminds audiences, "You cannot get form the universe that which you're not willing to ask for." In this inspiring, humorous yet pragmatic program, Sima delivers personal story intertwined with practical steps anyone can take to promote themselves and advance their career. The audience will understand how to: - Embrace their gifts and talents, and articulate them to others - Answer the question "What do you do?" in a way that POPS (Piques my interest, opens a dialog, and positions them in my long-term memory) - Up-level the way they are perceived through simple yet effective self-promotion - Reinforce their unique value and stay top of mind online