Sherron Washington

The age of creating a multi-page, complexed plan that is rarely used or abandoned is over. Marketing should never be that complicated or time-consuming. Developing a simple marketing plan is critical to business success and gaining the skill to craft and implement quick, creative and compelling promotional strategies is the key to positively impacting position and the bottom line. This interactive session teaches you to maximize marketing efforts quickly and effectively using a streamlined, one-page marketing plan.

How many social media platforms do you have? Two? Four? More? Do you even know why? The truth is, the more social media platforms you join, the more complex it becomes to understand or manage them with consistency. This often leads to creating a presence in multiple areas that could confuse or damage or your brand. Not every platform is created equal. Not every industry requires a presence on every platform. In fact, attempting to market in all places can lead to frustration and anxiety. The key to social media marketing success is knowing in which environments you thrive, so that you create the right message, to the right people on the right platform.

Technology has a major influence on our ever-changing societal landscape. Now more than ever, women are being recognized as influencers and significant contributors that help, lead, shape and transform this digital world. So, it is vital for women to make a bold digital presence in order for them to make a larger impact in today’s society. Social media provides that opportunity for women to show-up and show-off their star power, by providing a space that allows them to amplify their voice, exhibit their genius and connect with a vast network of extraordinary people to build a sensational online presence. This interactive session will demonstrate how women can use social media platforms to present themselves boldly and magnify their influence.