Polly Hammond

Never before has business faced such rapid shift in experiences, expectations, and communications, with internal systems and external demands calling for immediate attention, and the rest of us scrambling to catch up. This action-packed session will help you: ~target an appropriate digital marketing budget, ~identify hidden liabilities that can undermine success no matter how much you spend, ~understand what your data is telling you, and ~set a course toward resilient, profitable marketing in a post-pandemic world.

In a day and age when everyone has a voice, sometimes the best thing we can do is shut up and listen. But what does that mean when so much of our communication is online? How do we distill the signals from the noise? Won’t our loud competitors gain an advantage? And where do we even start with all that data? In this presentation, we’ll look at how your business can adopt Active Listening as part of a profitable digital strategy. You’ll leave with insights and actionables that will help you improve your messaging, strengthen your advertising, engender meaningful loyalty, survive impending privacy regulations, and -- ultimately -- stand out in a noisy world.

How good digital can overcome challenges, amplify relationships, and build brands that last.