Paul Miser

In a post-pandemic world, the idea of what's next has splintered and accelerated at an astounding pace. Blurred lines across industry, customer behavior, brand value,, economics, and society are not only creating confusion, but expanding the tools and opportunities at disposal for business. However, there are two constants in business, change and the customer. Bestselling author Paul Miser takes macro (and some micro) trends and projects outward to 2030 to explore the evolution of the Customer Experience across sectors from the perspective of the customer - providing clarity in the blurred lines for business and growth - with a hint of brand meaning.

The reality is, unless you're Tesla, Apple, Amazon or Microsoft, your "Digital Transformation" isn't going very well - and the reality is that "transforming digitally" isn't really the way forward. It's something deeper - way beyond technology and digital. Hear from Author Paul Miser discuss the findings in his new book Digital Transformation: The Infinite Loop – Building Experience Brands for the Journey Economy. During this session, Miser takes the conversation about digital disruption to a higher level. He’ll uncover insights about Experience Brands (brands that lead with the customer experience) and how they’ve created the Journey Economy (new value created throughout the entire customer journey and relationship).

How can we find growth in an environment of turmoil? Experience Brands are ‘creating’ growth for their companies across the customer journey versus settling for the organic growth the market will allow with a single transaction. Hear from CSO & Author Paul Miser discuss his book “Digital Transformation: The Infinite Loop – Building Experience Brands for the Journey Economy.” During this session, Miser takes brand strategy to a new level – one built in the digital age. He’ll argue that Experience Brands (brands that focus on being in the ‘lives’ of their customers, not just their minds) have created the Journey Economy (a symbiotic value exchange of micro-conversions between brand & customer across the entire customer journey - from idea to launch to purchase to membership).