Nicolás Cresci

In this honest and high-impact talk, Nicolás Cresci shares the hard lessons learned while building WAO Shop, a social commerce startup that raised over $8M but faced critical internal challenges. He breaks down the biggest mistakes founders make — from scaling too early and misreading product-market fit to poor founder alignment and investor missteps. This is not a polished success story; it’s a behind-the-scenes look at what really goes wrong in high-growth startups, and how to avoid it. Perfect for early-stage founders, accelerators, and anyone who wants to build smarter from day one.

During my time as co-founder and spokesperson at WAO Shop, I led weekly onboarding and marketing webinars for thousands of new sales partners across Latin America. In this session, I’ll share the playbook we used to train, align, and activate a massive distributed sales force — all remotely. You’ll learn how to design onboarding journeys that convert, create rituals that build community, and use content to turn anyone into a confident brand ambassador. Whether you’re scaling a DTC brand, a referral network, or a creator-led business, these insights will help you empower your front line at scale.