Marsha Pearson

This versatile and humorous presentation helps business owners learn how to implement a structured marketing strategy that works - without traditional calendars that fracture most marketing plans. Audience members will walk away with fresh ideas to incorporate digital marketing into their everyday routines. This live presentation can be adapted to 30 minutes, one hour, or a two-hour presentation format.

How is your company represented on the World Wide Web? Do you have a website, and is it up to date? Are you using social media or email? In this seminar, we’ll cover the “soup to nuts” of a dynamic online presence for non-profits and businesses and look at how the puzzle pieces fit together to give you the most exposure including your website, email marketing, social media and more. My most requested presentation… Time limits: 45 minutes or more

How are you connecting with customers and potential customers? Let’s look at how the world is evolving and ways in which we can change how we interact with our audience. Let’s look at your company’s or nonprofit's overall “web presence”: • What are the elements of a strong digital brand? • How do they work together? • How do you plan the online timing of your message so that it will be easily heard and not swept under the rug? • How do you decide which social media is right for you and your company • Connecting your website, social media and email marketing for impact. We’ll share some tools and tips that will make it easier to manage your time and efforts. Time Limits: 45 minutes or more