Kevin McNulty

Artificial Intelligence is exploding in the tech world, and it's being added to tools for everything from business intelligence to marketing to customer service in every industry. While AI can’t yet replace professionals, professionals who use AI will replace those who don't. Be sure you’re not left behind during this tectonic shift in the business world. Takeaway 1: The Fundamentals of Artificial Intelligence Get grounded in the topic by learning the basics of Artificial Intelligence: the different types of AI, how it works, and see some of its capabilities practically demonstrated. Takeaway 2: The Potential of AI Learn how AI can be used to: create original music and video, design graphics, write marketing copy, provide unique guest experiences, customer service, and more. Takeaway 3: The Limitations of AI What are the practical limits of generative AI today? What potential pitfalls await organizations implementing AI? Stay on the leading edge without falling over it.

Half of the people currently working in Artificial Intelligence feel there is a non-zero chance that it leads to human extinction. On the other hand, there is also a non-zero chance that AI makes Earth a paradise free from disease and starvation. But those are two ends of a bell curve of probability, with the best chance being something in between. Takeaway 1: The Promise AI could herald a new age for medicine, food production, education, and more. Learn about the research in these areas and what AI has accomplished so far. Takeaway 2: The Threats For as much promise as AI holds, there will also be downsides, from job loss to existential threats. Review very real examples and what they portent for the future. Takeaway 3: What Can We Do Learn what to look for in AI solutions, how to talk about AI with lawmakers, and how to bring awareness to ensure we all benefit rather than suffer.

This session explores transitioning from the experimental to the operational use of generative AI in business. Discover strategies for integration, establishing AI policy, scaling AI initiatives, and real-world examples of AI driving innovation, efficiency, and competitive advantage. Learn how to leverage AI to become a force multiplier for your attraction. Takeaway 1: Narrowing the Possibilities Identify strategies for integrating generative AI into business operations to enhance efficiency and innovation. Takeaway 2: Determining Scope Develop a foundational understanding of how to establish and scale AI policies and initiatives within your organization. Takeaway 3: How Does This Work in the Real World? Analyze real-world examples of generative AI applications to understand their impact on driving competitive advantage and becoming a force multiplier in your industry.