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11 years in financial services marketing & recent Master of Behavioural Economics
The Dark Side of Behavioural Economics
The "nudge" is a libertarian concept: nudge people to make better choices without taking away their choices. Practitioners of behavioural economics go to great lengths to emphasise ethics and behaviour around trials and interventions. But in this session Dianomi’s Julian Peterson reviews how BE can do harm, how actions designed to protect consumers have unintended consequences - and how both are being exploited by advertisers.
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What was it like engaging with Julian?
