Raleigh, United States •
$251 - $1,500
About
Jenny Halasz is energetic and always provides the audience with actionable takeaways.
Optimizing for Position Zero
We've all tried to be number one for so long, we've missed that the goal should actually be position zero. Optimizing for "buy" keywords is relatively straight forward. What's harder is optimizing for the estimated 70% of search queries that are informational in nature. When it comes to voice search, most of these answers are provided by Google's featured snippets. Rather than show you how to get featured snippets, this session will explore what the intention is behind different queries, and how to make sure that you create content that meets the implied need of the searcher. We'll use real-world examples to illustrate how this strategy works in practice and you'll leave the session better prepared to meet prospective customers where they are based on the implicit intention of their queries.
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