Iñigo Sáenz de Urturi

IF YOU BELIEVE THAT CUSTOMERS WILL COME…. YOU'RE WRONG. - Smart selling in the Digital era - We currently have more tools than ever to sell our products or services: Internet, Telemarketing, etc. But, when we are face to face with our client, when we have personal interaction, an interpersonal communication, we are at a crossroads ... • Why do I connect with some clients and not with others, if I say the same? • How can I make they buy me instead of my competitors? • Emotions govern the Human Being… How do I sell from emotions? • How do I conquer agaon the trust of my offended client? • What tools do we have? • What resources do we have? • How does our client think? • How do I “sell” the idea? • What can I do to enter in their world and close the gap between us?

The power of your Word in the Digital age We have a great paradox; Our technical level is very high, but our ability to communicate what we known is really diminished. Without Good communications, the work team does not work, projects slow down and relationships become difficult. • Why do some people understand me, when I speak, and others don't, if I say the same? • How can I make myself understood by everyone? • Why is so important to "touch" people's emotions? • What makes get people's attention? “Personal interaction, our oral communication, is vital, and it is not obvious, nor can it even be masked, through an e-mail, a twit or an SMS. It underline and it is transcendent to do it efficiently and intelligently to maximize our time and our resources. ”

How to lead our Human Team in the Digital Transformation What are the keys to LEADERSHIP when the concept of "boss" is rejected flat by the team? What is the organizational structure that supports this new culture? How do we manage and teach to manage the fear of the "executive", "shift manager", "intermediate command", "responsible", ...? "Digital Transformation means that: Transformation." Transformation in all aspects of our society ... • It is not only implies a change in the ways of working, doing and communicating between people and things, but also a change in human relationships themselves. • Leadership in the digital age… is the leadership of people, their emotions, their impulses, their needs, their thoughts. • Although the interaction is digital, the human being is still that, human, and needs a LEADERSHIP that understands both facets. ”