Erin Gargan

When you type, text or tweet, how persuasive are you? With 98% of digital outreach being ignored or deleted, your ability to influence others-from behind the screen- is your biggest indicator of sales success in the modern marketplace. Forget firm handshakes and eye contact- first impressions in the 21st century are dependent on your digital persuasion prowess. Are you able to entice someone to give you a chance- using just your keyboard? It used to be that you had 7 seconds to make a first impression. Today, you have about 2 seconds- or however long it takes for that potential customer, client or partner to scan the first few words of their mobile notification to decide if you are an “ignore” or “engage”. Erin helps her audiences understand the psychology behind why some people's digital messaging wins time with prospects-while most others don’t. She shares her formula for how to effectively and appropriately elicit a respon

What inspires us to share with others? Why do we share some posts to our trusted network- but not others? How can marketers persuade today’s social, mobile and digital customer to endorse their messaging, product or service with the all-powerful share? Amplifying your message out beyond your existing audience is highly dependent upon your ability to earn social shares from your customers, clients and fans. The first step to building a stronger social strategy is cultivating a stronger sharing strategy. Understanding the psychology behind WHY we share WHAT types of content with WHOM is the key to harnessing the incredibly viral, word-of-mouth power of social media. Whether you are marketing to millennials or boomers- the science behind social media sharing will have you examining your social media efforts through a completely new, much clearer lens. Increase your ability to influence the share, and you’ll quickly increase the tangible success of your digital marketing efforts.

As a professional speaker or event planner- is social media your best friend or your worst enemy? Are you using it to drive attendance, attract attention and amplify your message? Or maybe you’ve tried a few tactics here and there, didn’t see results, got frustrated and gave up. Social media can be the most powerful tool for putting a digital microphone and a spotlight around you, your message and your event. When harnessed appropriately, social media can activate friends telling friends, digital endorsements and drum up buzz and excitement like no other channel. They key to success is knowing how to use social media before, during and ESPECIALLY AFTER your events to drive leads, conversions, sign-ups, awareness, attendance and business from your most targeted prospects. Erin shares her pre, during, and post-event checklist for social media success based on her experience running social media communications for hundreds of industry events over the last decade.