Elaine Fogel

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing. This presentation delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you! Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

Do you know how people in your life perceive you? Your boss, co-workers, colleagues, customers, partners, family, and friends? What type of reputation do you think you have? You may be surprised! You don’t have to be a corporation or a celebrity to have a brand. In fact, many everyday people who want to build their careers, get ahead, gain solid reputations, and become better leaders use personal branding to reach their objectives. If you want to stand out from the crowd, get the next job, change careers, get a promotion, be better at what you already do, and have more people remember you positively, personal branding is for you.

In an “instant world,” companies with a holistic market orientation that respond quickly to customer needs will succeed. To accomplish this, timely communication and collaboration between all internal departments is essential. This presentation will give your company or department employees the tools and ideas to market internally for enhanced relationships, increased trust, and recognition by other functions, right up to the C-suite.