Denyse DRUMMOND-DUNN

We’re told to ”break the glass ceiling,” but few realize there’s a precarious pathway leading up to it. An invisible series of challenges that defeat most people long before they get to their ceiling. In this eye-opening keynote, Denyse reveals the missing puzzle pieces that ambitious professionals repeatedly overlook.

Most companies struggle to develop actionable insights, but you don’t have to be one of them any more. Learn the most successful process used by global leaders in major multinationals and get the tips, tricks and templates you need to join them. Denyse will share her secrets about insight development and the reasons why so many organisations still struggle. Taking examples from her experience working with some of the top consumer goods, technology, luxury and pharmaceutical companies, she will inspire and catalyse your own process of developing actionable insights.

Identifying the best category for your brands and the most profitable customers for your offer is essential for every business. Creating an offer that your customers find irresistible starts by deeply understanding their wants and needs. In other words, pinpointing the solutions they are searching for to make their lives more enjoyable. To do this you need to watch and listen to them to identify their pain points, and then craft a solution that will delight them.