Bryan Eisenberg

Amazon.com sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop technologies and push the boundaries of how best to do business on the web, it is now the largest online retailer, capturing about 40 percent of every e-commerce dollar. In this exciting, perhaps daunting, climate, you are wondering how you can start experimenting with and implementing ideas that solve your business problems and fit with your business goals. But, how do you do that? What does "using data" and being "customer centric" to solve business problems and fit business goals’ mean? This keynote will make sure you uncover and understand how to use the four pillar playbook behind Amazon’s success and make it yours.

In this motivational but practical presentation you will learn about Buyer Legends, a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on her journey to becoming a buyer. You will learn how this process aligns strategy to brand story to the buyer’s actual experience on their customer journey. Discover how these easy-to-tell stories reveal the opportunities and gaps in the customer’s experience within the current marketing & sales process. Learn how these legends communicate the brand’s story intent and critical touch point responsibilities to your entire team, within every level of an organization, from the boardroom to the stockroom. Business executives, business owner and marketers will delight in how Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. Buyer Legends deliver quick and tangible results.

Nobody argues about if search, social, and mobile technologies impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences . This session will show you how the convergence of communications, logistics and financial technology continue to evolve, as they always have, in order to reduce the friction in the customers’ buying process. You will understand all the ways these technologies will change our professional and personal lives in the near future. If your company isn’t prepared to handle this future, it could be after this session!