Andrea T. Edwards

Employee advocacy is one of the top predicted trends for business in 2018. It’s about harnessing employees on social media to grow business, however it’s a fine line between success and failure. Andrea will discuss this trend and opportunity, as well as where business leaders must focus to ensure employees jump on board willingly and embrace this opportunity. Join Andrea for an insightful session on how you can achieve explosive business opportunities and increase engagement directly through your employees’ voices. Three take-aways will include: 1. Why employees are a critical partner in building business today 2. How you reach customers in the digital age through your people 3. And how you inspire employees to willingly become advocates for your brand