If you're serious about growing your speaking business, frameworks aren't optional — they're essential. Frameworks help you create memorable, repeatable systems that position you as an expert, make your speaking engagements more impactful, and most importantly, help you get paid to speak.
During one of our recent SpeakerHUB coworking sessions, we dove deep into why using frameworks can completely transform your speaking career. Whether you're aiming for more speaking gigs, business growth, or better client conversions, this approach can set you apart.
One major takeaway from the session: Small stages are your secret weapon. Many new public speakers believe they need bigger podcasts, more prestigious conferences, and giant audiences to succeed. But the truth is, if you can't convert a small room of 50 people, you're not ready for a stadium.
Tip: Practice making strong Calls to Action (CTAs) on small podcasts or local speaking engagements. Focus on building skill and impact over chasing audience size.
As you sharpen your craft in smaller venues, you’ll not only improve faster but will be perfectly positioned when the larger opportunities come.
Once you're ready to amplify your exposure, smart promotion strategies matter. Here’s what was recommended:
Post about your speaking engagements on LinkedIn, Instagram, and Facebook.
Share podcast episodes and interviews in relevant groups (where allowed).
Use low-cost YouTube ads: Promote your guest interviews or recorded talks through YouTube TrueView ads. They're extremely cost-effective—often just a penny per view—and only charge if viewers watch at least 30 seconds.
Tip: Target business and professional audiences, not random viewers, to attract people who are genuinely interested in your message.
By growing your visibility strategically, you’re setting up a stronger brand presence that leads to more speaking engagements and ultimately helps grow your business.
Frameworks are the vehicle for delivering your expertise. A strong framework should:
Define the destination for your audience.
Lay out simple, memorable steps to reach it.
Stay accountable for the results you promise.
For example, the SpeakerHUB team uses the Speaker Flywheel as a master framework. It helps public speakers understand how to generate inbound and outbound speaking opportunities methodically.
Tip: Create a short, memorable name for your framework. It could be an acronym (like MAP: Memories, Actions, Plans) or a catchy phrase (like the Speaker Flywheel).
Your framework should make it easy for both clients and event organizers to understand the value you deliver — and why they should pay you.
Public speakers who use frameworks consistently:
Position themselves as authorities.
Create repeatable success for clients and event organizers.
Differentiate themselves from "quote parrots" (people who only repeat other speakers).
In short, a great framework doesn't just get you more speaking gigs — it builds a real speaking business. It’s the bridge between passion and consistent, predictable income.
If you want to master frameworks, boost your speaking engagements, and get paid to speak, join us at our daily SpeakerHUB Coworking Sessions! We meet every weekday at 12 PM EST — and you can jump in anytime through SpeakerCoworking.com.
You’ll learn real-world skills, connect with other driven speakers, and get the guidance you need to grow your speaking business faster.
We covered a lot more in the coworking session: The Frameworks for Success: Building Systems, Strategies, and Speaking Momentum, including real examples of how low-cost YouTube ads were used to grow podcast exposure by thousands of views. Watch the full video here:
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